LFW AW17 Part 1: All The Fun Of The Fair
“If you carry your childhood with you, you never become older.” – Tom Stoppard
Here comes my posts about this year’s London Fashion Week AW17, and I must warn you that my experience has been surprisingly nostalgic… but in a good way, because they remind me of happy times.
First up is actually the last event on the last day of London Fashion Week, i.e. Naked Heart Foundation’s Fabulous Fund Fair, organised by the beautiful Natalia Vodianova and the stunning Karlie Kloss. This is their 3rd annual fundraising gala in aid of special needs children in Russia.
I have been wanting to attend since their first one because the concept of a giant fun fair for adults to have fun with games that they used to play in their childhood, while contributing to a very cause is just plain genius. In a way, this is so much better than boring black tie fundraising dinner gala where everyone has to dress up so smartly that nobody can do anything except to sit and eat and listen to long boring speeches.
Initially, I almost did not go because it would not be fun to play games alone, but a friend of mine also went, so it was on! How exciting!
I imagined I would be playing lots of childhood games and funfair rides like the carousel, so I picked a very cute and playful dress from REDValentino to go with the setting. But when I got there, it was a rather scary affair to enter the premise because there were so many press photographers and film crews outside the entrance. Apparently, there were many A-list celebrities and models attending… and well.. I did not get that memo! Oops!
Anyway, my dress was cute and the venue was super fun! The Roundhouse in Camden had been completely transformed into a giant fun fair with one of the most beautiful (and huge) carousel I had seen in a long long time! As it turned out, there were plenty of games to play such as net-a-duck sponsored by Net-A-Porter, throwing paper aeroplanes through hoops sponsored by Louis Vuitton, spin a bottle etc. etc. The best this of all was that everything looked so pretty.
There were a little bit of details about the work of Naked Heart Foundation around the walls, but the whole event was very much a big end of London Fashion Week party for fashion industry insiders rather than a typical fundraising gala.
After making a survey of what would be fun to play, eat, drink etc. we settled on net-a-duck because the prizes looked pretty amazing. Unfortunately, I did not win anything but my friend won some lovely cosmetic product from Charlotte Tilbury, so we were pretty happy. I was definitely very impressed with the whole production. Attention to detail was immaculate with everything from the colour scheme, the lighting, the fair rides, the games, the food etc. Anyway, best to judge for yourself if the Fabulous Fund Fair was as Fabulous and as Fun as it all sound from the pictures below! Do you like the Fair?