“I am influenced by the Parisian effortless elegance and I enjoy the creative diversity that London has to offer…The collection is designed to make you feel beautiful and is driven by our desire to bring you affordable luxury.” – Rhadia, House of Spring
For this September 2016 London Fashion Week, I did things a little differently from the previous years by looking more at young upcoming designers as well as the established bigger fashion houses. Partly, because I would like to look at something fresh for a change, but also partly because my architectural and interior design project was currently on site and my client was in London during this Fashion Week, so I had to prioritise my focus on work first, while my blog writing hobby came second. This meant that I was not able to attend as many fashion shows as I would have wanted, but I still managed to see some very inspiring collections, from both young upcoming designers and established brands. This was also the reason why I did not go to New York Fashion Week this time, as I could not take a month off from my main work to go to all the fashion weeks.
Nevertheless, London had plenty to offer in terms of young, fresh talents, and on the day leading up to the main London Fashion Week SS17, a collective of young designer came together to open a London PopUp shop at 90 Piccadilly, Mayfair, presenting their Autumn/Winter 2016, all ready to buy.
At this event, there were some very interesting twists for everyday wardrobe essentials, most notable from this collective was the chic contemporary shoes collection by House of Spring, inspired by the effortless elegance of French style with London’s bold and playful character. I particularly loved their Sloane Black Brogues with Black Glitter details (Also available in blue Sloane Blue Brogues with Gold glitter details) and their Portobello Pony Loafers, which I thought really added something special to very comfortable everyday work shoes. They were one of those wardrobe essential pieces that one could wear to work and then to go out for drinks later without having to bring anything else to change into, ‘A Signature Item: the one you wear when you need to feel strong’.
House of Spring’s debut ‘The Mademoiselle Collection’ offered wearable desirable shoes for a modern woman. Each shoe style, whilst classic in shape, had its own distinctive playful personality, ranging from loafers, brogues, stiletto heels, ideal for both working and weekend wardrobe, all at very affordable ranging between £140 for a pair of Petite Honore suede pumps, up to £185 for a pair of Portobello Bow Loafers, and Stiletto heels. With a thoughtful collection combining subtle style with comfort, practicality, quality and value for money such as these, House of Spring was certainly a brand to watch from now on.
Other designers at London Pop Up…
PHOTOGRAPHER: Julia Jevzikova